PART I
Through the Looking Glass
Differentiates start-ups from other forms of entrepreneurship, debunks several myths, and presents several principles for founders to live by.
Key Concepts
Introduces 6 concepts; validated learning, pivots, the market & cookie monster, jobs to be done, minimum viable product, and finance that every founder must master.
Founder Drives & Tracks
Introduces the 6 founder drives; cause, clan, pioneer, problem, product, and resource founder drives and a problem-solution track for each.
PART II
Key Methods
New in the 2nd edition 25 frequently used methods in customer discovery for testing startup assumptions.
Key Tools
8 tools for making your customer discovery more disciplined and less overwhelming.
Case Studies
12 case studies showcasing concepts and tools of customer discovery in practice.