Whether you are a professional with deep domain expertise or inexperienced, Disciplined Startup Founder is the introductory guide to the mindset, tools and process of customer development. Disciplined Startup Founder introduces founders to six founder drives and leads them, step by step, through the process of customer discovery. With detailed descriptions of the use of key visual tools and fourteen case studies illustrating key concepts that trip up the unwary, Disciplined Startup Founder is the most comprehensive guide to conducting disciplined customer discovery – before the start. Now this 2nd edition expands on the most common methods for testing business assumptions with over a 100 extra pages.
Originally published: 2023
ISBN: 978-90-829778-2-0
Language: English
Binding: Paperback
Colour: full colour
Page count: 303
Illustrations: Yes
Dimensions: 216 mm * 216 mm
NB! This is a print-on-demand title. Print-on-demand titles cannot be returned. Refunds are only possible when the order is cancelled before the item has been shipped.
